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Buckwild produced "I Got A Story To Tell" for the Notorious B.I.G. What else is there to say? That's just one record amongst a SLEW of legendary records this man has produced. We had an in depth conversation about how the music producer hustle was in the 90's, compared to the hustle now, why the internet is a gift and a curse and the importance of going back to true "artist development" to push the sound of hip-hop. Also, what a perfect time to drop this episode a day after the death anniversary of one of the greatest rappers to ever live - BIG L. In the words of DJ Premiere "BIG L REST IN PEACE!". Enjoy.
Buddah Bless this beat!! The tag might be new to you, but my man has been putting in work for a long time. Seems like lately we've heard this tag everywhere. Well, it's because Buddah has had a hell of a run so far. Having produced records for Migos, Drake & so many more, Buddah has risen up the ranks in the ever competitive ATL producer scene. We spoke about his early beginnings playing organ in church, to Timbaland shouting him out and how he's managed to stay hungry, sharp and innovative with his sound. Again, plenty of jewels here that you do not want to miss.
You don't want no problems with me!! - Chance The Rapper - In this episode we interview the production duo geniuses behind the track "No Problem" that won a Grammy last year and is probably Chance's biggest hit to date. From the early days grinding as musicians in NYC, to getting discovered on Soundcloud and Chance The Rapper replying to a tweet, we dig into the story of how this amazingly talented group rose to stardom. What's life like for a touring production crew and how do you balance producing music for people and for yourself? This is the Brasstracks story.
In this special episode, we celebrate the release of Dave East's brand new album "Paranoia 2" with 3 of the music producers who contributed a bulk of the production on the project (oh and Illmind produced a song on that project as well, so technically we have 4 producers here lol). What an inspiring conversation. From Buda & Grandz's early days of grinding with Dave East and having to split $10 each in the studio to get some food, to now seeing the fruits of their labor. Also, newcomer JoeJoeBeats on Dave East being his first major label placement and what life is like now. Lots of jewels here and lessons in artist development verses selling beats to indy rappers, including some real life consequences & pay-offs. One of the realest episodes to date.
Jay-Z "Dead Presidents" "Feelin' It", Camp Lo "Luchini", Curren$y's "Pilot Talk" projects. What do these all have in common. This gentleman named SKIBEATZ produced all of those records. We had an amazing conversation about his start in North Carolina, sampling records on the vintage SP-1200 beat machine (less than 4 seconds of sample time, can you imagine!?), his extensive work with Dame Dash during the Creative Control days (the birth of Curren$y, Wiz Khalifa + more), to his now obsession with MODULAR SYNTHESIZERS & how much he gives back to the community. This convo was inspiring to say the least. Oh, and I think Ski might be a bigger BLAP OR CRAP hater than Atlas The Plug! How is that possible! Hahah! Enjoy.
Perfect way to kick the new year off. Our 60th episode with the one and only Statik Selektah. We spoke about his early come up as a DJ, transitioning into a producer and how he's utilized the power of confidence, work ethic and hustle to rise to the top of his game, now signed to Roc Nation. Who has Statik not worked with? The guy is an animal. If you're a music creator on the come up, this episode has too many gems that you don't want to miss. Also, Youtube "production tutorial" master BusyWorksBeats joined us to speak about a ton of insightful stuff. This is how we kick off 2018 proper!
Man, what a crazy year. 2017 had a SLEW of moments we will never forget. In this episode, we wrap up by choosing some of our favorite music producers, beats, songs, favorite new VSTS and DRUM KITS etc with our own "Best Of" lists for 2017. Our good friend Cameron "Chef" Pasquale also joins in on the fun (he produced "KMT" with Drake & Giggs and was a previous guest on our show - for those living under a damn rock lol). Cheers to 2018 and beyond!
This week we've got Matt aka Money Making Matt. He's an A&R at Dreamville Records (J Cole's label if you've been living under a rock). He manages producer Cardiak (another friend of the show), who managed to score over 20 MAJOR LABEL SONG placements in 2017 alone (dinner on Matt!). We spoke about his time at St. John's University in Queens, NY meeting J Cole for the 1st time, getting into the scene and some major gems for up-coming music producers really trying to break into the industry. Also, RIP Reggie Osse' aka COMBAT JACK. You will be missed.
The episode you all have been waiting for. It was such a pleasure to have the great Taz Taylor (of Internet Money) on our show. Taz is undeniably one of the forefronts in the "internet producer" movement, having earned hundreds of thousands of dollars hustling online selling and leasing beats to independent artists. We dug deep into conversation about some of the pros/cons of the industry, his recent cross over into the "industry producer" side (signing with APG), dropping out of school at an early age, using his hard earned money to do good (funding medical bills for his family being one of them) and so much more. If you're feeling a cross roads and unsure of where you fit in the industry as a music producer (Do I sell beats on line? Do I try to get placements? Do I do both?) then this is a must-listen.
There's no doubt that this gentleman right here is one of the PIONEERS of today's popular trap sound. From his early days developing artists, to coming up with Gucci, Jeezy and countless other down south legends, old and new, C Note has solidified his legacy & continues to build even more! There's a rumor that he's got over 7,000 major placements. Try to wrap your head around that one lol. We spoke about why it's important to develop a relationship directly with the artist and some best practices in the studio as a new music producer. It would be weird if you didn't listen to this one!
Releasing your music is the only way to get your career started + surrounding yourself by people that will "d*ckride" you, and why + producing music to connect deeply with the listener and how to achieve that + getting to the point where the music is undeniable + an interesting technique to utilize in the studio when vocal producing.
This week we decided to do an entire episode of only BLAP OR CRAP (for the 2nd time)! If you've been living under a rock, you're probably wondering.. What is "Blap Or Crap"?? Well, it's a segment in our podcast where we listen to random beat submissions found on www.beatthread.com and if we like the beat, we give it a "BLAP" rating. If we don't like it, we give it a "CRAP" rating. We also give a bit of constructive criticism (mostly destructive involving fart noises and toilet flushes lol). Enjoy this BLAP-filled episode, and if you're interested in submitting your beat to our "Blap Or Crap" segment (which we do at the end of every episode by the way) UPLOAD your beats on www.beatthread.com (sign up is FREE) and hashtag #blaporcrap when you upload. It's that simple.
We had an intimate conversation with a young legend (yeah, he birthed a lot of sounds!) Sonny Digital (he produced "Tuesday" for Makonnen, amongst multiple hits that we can list but just don't have enough space for it lol). He drops jewels for the up-coming producer community, his transition into really pushing himself as an artist and so much more. Lately we've been seeing some progress in the music production community, in terms of bigger producers finally "speaking up" on certain frustrations in the industry. We had to get Sonny's opinions/thoughts on the matter. What an episode. Another must-listen.
The road to success as a music creator is tough. The real question you should ask yourself is "do I love it enough?". Do you love the grind? When producing music, every sound matters. Every instrument matters. Every vocal take matters. It's all characters in a 3 minute movie.
His name is Rob Markman. Journalist. Writer. Rapper. Visionary. A Hip-Hop encyclopedia. From his days writing for XXL & helping to pioneer the "freshman cover", to now working as an executive at Genius, these are just a few things that Rob has contributed to the culture. We spoke about the incredibly new and helpful series called "Deconstructed" on Genius and why it's helping to educate people on the creators "behind the scenes" of a song (like us music producers, song writers etc) and much more. Rob is known to be the "interviewer" in most cases, so it was an absolute honor for us to reverse roles to interview HIM. One of our favorite episodes to date. Enjoy!
Why is confidence so important in the music industry? We invited 5 random fans to come to our podcast studio and had a conversation about it on our rooftop. There's a plethora of gems in this one, including an !llmind technique on how to get more record placements as a producer (After all, he's got 14+ major placements in 2017 alone. We think he might be doing something right!). Enjoy!
What's it like to go from being too shy to present in front of a classroom at school, to literally rocking festivals in front of tens of thousands of people for a living? Well, we spoke to the man himself. One of our favorite producers and part of the great collective Soulection. We talk about "record placements" all of the time. It's usually a goal for most up and coming music producers. But, what about the other side of the game? What's it like to be a producer without too many major placements, but have millions of streams on Soundcloud, an amazing social media following & the ability to rock stages across the globe in front of thousands of people alongside your homies, playing the music that YOU created? That's an amazing feeling. We spoke to ESTA on the trials and tribulations, and his journey thus far.
I'm extra excited about this episode (I mean, what else is new? lol). This kid Medasin is a PROBLEM! In the last 3-4 years, he's managed to build a really amazing fanbase as a music producer. Unlocking the so called "Soundcloud Code" he's racked up millions of views, streams & follows. He's toured the world. He's rocked stadiums. It's all super authentic and super impressive. The best part about it is that his music is super creative and a nice breath of fresh air, sonically. We go deep into the roots of how he started, why he started, where he is now and an unpredictable turning point in discovering self fulfillment. One of my favorites.
Episode 50! Wowzers! In this special episode, we interview a gentleman you all should get to know and be familiar with. He is the music supervisor for the hit HBO series "Insecure" (shouts to Issa she's a genius!) and is well connected in the TV & FILM music licensing industry. We get tons of questions regarding the placement of your music and beats on TV shows, Movies, etc. The ultimate question is always "how do I get my music on these shows!?". Well, our friend Kier is here to break the whole sh*t down for you with jewels and information on how to go about doing it the RIGHT way. If you're serious about your music production, it would be foolish to not listen to this episode.
You asked for it. We delivered! This week we decided to do an entire episode of only BLAP OR CRAP! If you've been living under a rock, you're probably wondering.. What is "Blap Or Crap"?? Well, it's a segment in our podcast where we listen to random beat submissions found on www.beatthread.com and if we like the beat, we give it a "BLAP" rating. If we don't like it, we give it a "CRAP" rating. We also give a bit of constructive criticism (mostly destructive involving fart noises and toilet flushes lol). Enjoy this BLAP-filled episode, and if you're interested in submitting your beat to our "Blap Or Crap" segment (which we do at the end of every episode by the way) UPLOAD your beats on www.beatthread.com (sign up is FREE) and hashtag #blaporcrap when you upload. It's that simple.
We back baby! In this episode we have one of the filthiest up and coming superstar producers on the rise. He's from Toronto (surprise surprise.. seems like all of the awesome producers are coming from there!) With recent placements on Drake's "More Life", Uzi's "Luv Is Rage 2", Bryson Tiller's "True To Self" & more, 2017 was no doubt his break-out year. At 20 years young, what are the next steps as a music producer after just reaching these new milestones? We dig a little deeper into what life is like for Francis now, what it was like during the grind, his years of building a friendship with the amazing WondaGurl beats and how that relationship changed both of their lives and the importance of being open to collaboration.
From being Playboy's "Artist In Residence" (which is a HUUGE deal), to releasing his brand new full PUMA collaboration (shoes + shirts/etc all FIRE), to art pieces cosigned and purchased by Swizz Beats, Diddy, Rihanna & more, Naturel is one of the most influential "new school" visual artists of today. He calls himself a creative. And boy, he is creative as f*ck! He spent years and years discovering himself, grinding to the point where he decided to post some stuff on Instagram. That led to a multitude of milestones and cosigns. It's interesting to discover how similar the ART hustle is to the MUSIC PRODUCTION hustle. What an inspiring story.
I hate labels. I just want to start by making that clear. You knew we'd get here eventually. There's a lot of debate regarding this topic. What I've discovered is that there are many factors that go into play when comparing the two. Do these labels even exist? Maybe they don't. Maybe they're one in the same. Or not. We called a few fans to get their perspective. What makes you a beat maker? What makes you a music producer? Regardless, this discussion had to happen, and it's fascinating.
After !llmind's chat with Gary Vee (the motivational god of all gods!) we wanted to further examine the theory behind what "fun" actually is, and why it's such a crucial component to reaching success and happiness. You'd be surprised at how simple and powerful having fun actually is, especially in the music industry. As music creators, it's easy to get frustrated by the grind. We tend to focus on the negative things, and we start to second guess what we're doing. In this episode, we examine what "fun" actually is and how to achieve it at the highest level.
Longevity is the key. So the question is, how do you attain that in the music industry? Well, our guest Jake One might have a few ideas. 15+ years in the game. Platinum records. Platinum singles. Grammy nominations. All while staying completely true and consistent with his sound. This is the same guy that produced "Three Kings" (Jay Z, Rick Ross, Dr Dre) "Rock Co.Kane Flow" (De La Soul) "Furthest Thing" (Drake). I mean, we can go on forever. The catalog is crazy, but the stories behind them are even crazier. Another one for the books.
What do "Hate It Or Love It" by 50 Cent & "New York" by Ja Rule have in common? Not only were they timeless records, but they were 2 of MANY smash records produced by the legendary production duo COOL & DRE. We had the pleasure of talking to Cool about how he met Dre, his start as an R&B singer/songwriter and the various steps he and Dre took to take their careers to the next level. Some legendary stories about how they met Fat Joe and how they are able to stay relevant almost a decade later. Super inspiring.
What happens when you go from selling beats on youtube to indy rappers, to producing the #1 record in the country? Life changes instantly. In this episode we spoke to Menace, who one day sold a beat to "just another customer" named Desiigner. The beat he sold ended up being "Panda". The interesting thing about this placement is HOW it happened, and the fact that something like this could happen to anyone at any time as long as the work is put in. We also spoke about producers pulling up to the studio & the differences between emailing beats and actually showing up in person. Oh, and of course our "Blap Or Crap" segment was pretty epic!
In this episode, we discuss one of the most exciting and new music producer platforms to hit the market. It's called BEATTHREAD. What is it you ask? It's basically a website where you can upload your beats to receive feedback/beat critiques from other users. In turn, you can also listen to other users' beats and give them your own critiques. There is also a rating system (thumbs up, thumbs down and "meh"). The kicker to all of this is that the highest rated tracks float to the top of the charts. It's kind of like the Reddit for music production. We spoke to the co-founders Danny and Nathan (alongside Atlas & !llmind as co-founders as well) about how and why this platform will become revolutionary for the music production community + so much more. We even spoke to a few current users of the platform to tell us what they think and how it's been helping them! Listen to it now, and check out www.beatthread.com after you listen.
It went down in the DM! We spoke to NES about how one DM on Instagram instantly changed his life and introduced the opportunity to jump on the phone with Bryson Tiller. This led to him producing a large majority of songs (including one with !llmind!) on Bryson Tiller's brand new album "True To Self". His journey is only beginning. We also spoke about why producers don't get recognition, and some things they can do to get more of it. Another one for the books, baby!
"The coach last longer than the player." That's the first quote you see when you look at Steve Lobel's profile. From carrying crates for the late great Jam Master Jay, learning from Russell Simmons, to breaking legendary artists and managing Scott Storch, Steve has seen and done it all behind the scenes. We spoke about his longevity, what it takes to be a real executive, and some valuable life lessons he's learned and continues to learn. A true "one-of-one" in the industry. This one is probably one of our most valuable shows to date. You may need to listen to this one more than once!
This episode is all about "taking initiative for yourself". Sometimes we take for granted the most obvious. One of those things is looking in the mirror and being honest with yourself, your needs and what you truly want to accomplish in life. The idea of getting out there and trying different things is proven to be very powerful. We dig deep into the philosophy of "exploring your options" and being willing to fail at certain things and succeed at others. This was a great conversation. Listen in and hopefully the conversation inspires you!
In this episode, we finally discuss the on-going topic of the various pros and cons of the "type-beat" producer approach. Are there actually advantages in promoting your beats online using titles like "Drake type beat", "Kanye type beat", "Metro Boomin type beat" etc? Maybe. Does this approach impact your brand negatively? Maybe. We also discuss the top 6 reasons why things seem to go viral. Whether in the music industry, or any other business, there are some common denominators as to how and why information spreads. Many jewels in this episode you don't want to miss!
What happens when you score the biggest placement of your life with one of the biggest artists in mainstream music? Everything changes in an instant. We're talking about Cameron Chef Pasquale, producing "KMT" for Drake on the "More Life" project. Man, what a time to be alive! We spoke about his journey leading up to this placement, and what he had to do beforehand to get him there. He basically confirms all of the things we talk about on this podcast; persistence, passion, preparation & a strong network. What a bright future. Definitely don't sleep on this episode.
EPISODE 34 With Ryan Leslie
Aretha Franklin, Led Zeppepin, Timbaland, The Rolling Stones, Aaliyah, Missy Elliot, Jay X, Snoop Dogg, Justin Timberlake, Kanye West, Sean Paul, All Green. What do these names have in common? Jimmy Douglass. 30+ years as an engineer/producer/musician/problem solver. We spoke about that one time Timbaland first brought Missy to the studio in Rochester, NY, his experience working for Atlantic records in the early days, and where the game is headed. Oh, and did we mention that he knows how to use basically every single DAW out there? More JEWELS for ya head top. So much knowledge in this episode.
The Heatmakerz are undoubtedly one of the most legendary music production crews in hip-hop. From the early Camron days, to the Dipset movement and sound in the early 2000's, these guys were running the sound of the streets for almost a decade. We spoke to founding member RSONIST about the beginning stages of his career, how he is able to survive for so many years in this climate, and some really helpful pointers for up and coming producers.
Another episode chock-full of JEWELS and information. How do you build value for yourself? Well, there are multiple things you can do. We spoke about the concept of starting to build value and stock for your brand, why that's important, and how that can impact your interactions when meeting various people in the industry. We talk about networking all the time, but what are some key techniques you can execute to help build a stronger network? All of these questions are answered during EPISODE 31, along with a nice handful of other topics of discussion relating to "value" and "brand". I love this episode. Oh, and we called random people on the phone and answered their questions (via !llmind's Instagram Live account). That was super fun. Go listen now!
Michael Jackson, Usher, Mariah Carey, Jermaine Dupree, Teddy Riley. What do these names have in common? This man right here; Bryan Michael Cox. Not only has he worked with some of the greatest in music to ever live, but he is the first music producer to have appeared on the most TOP BILLBOARD hits consistently for years. We spoke about that time he was in the studio with Usher, and Michael Jackson literally called the studio to "check up on what they were doing". We had an amazing conversation about MUSIC PUBLISHING, and the various pros and cons of signing one (amongst many other topics of discussion). What an honor to have such an amazing talent bless us for Episode 30. You're doing yourself a disservice by not listening to this one! Oh, and the conversation was SO epic, we didn't even have time for "Blap or Crap"! Sheesh!
With a discography of songs produced ranging from Beyonce & The Weeknd to Kodak Black and French Montana, Ben Billions is a true force to be reckoned with in the music production community. Starting as an engineer for DJ Khalid, Ben was able to forge important relationships with industry players and megastars to get to where he is today. The scary part is that he's only getting started! From crashing on couches for years on end, to buying a house & supporting his family, we explore his incredible journey and how he managed to solidify his spot in today's over saturated culture. What an inspiration.
In this episode the Blapchat crew breaks down a few key differences between the people who succeed and those who stay stagnant. The concepts of learning to network with people who you want to work with and how to keep those relationships alive. The music industry is a "people" industry. How and when we interact with them is vital to success. There's some major cheat codes here!
Imagine a scenario where you're pursuing a career in music production for years, hit a wall, and then coincidently move into an apartment downstairs from one of Shaggy's (yes, THE Shaggy) dancers. Then you meet Shaggy (at the height of his career) and your life changes. That's exactly what happened to Ill Wayno. This particular episode is inspiring because what Ill Wayno has been able to do with his career since then is pretty remarkable. This is one of my favorite episodes to date.
In our 1st episode of 2017, we kick things off RIGHT with very special new additions to the show! Perfection is her production name, and she is an audio engineer & music producer. She also currently manages one of the premier music studios in NYC, Engine Room. She's met and collaborated with many people in the industry, and her perspective is one we should all look forward to. Glam is a music producer, rapper & singer. She hails from the BAY area, but currently resides in NYC. She's actually one of my favorite artists. And of course you already know my guy Atlas the plug. In this episode we talk about !llmind losing his virginity, smoking pot with your parents, staying away from "struggle energy" when networking with people, Glam's mom being a legendary rapper from the Bay and how that molded her into becoming the amazing artist that she is. Another insightful show! Oh, and of course our "Blap or Crap" segment was LIT. Enjoy!
This week, Kosine of the incredible production team "Da Internz" called in to chat with us about a slew of things! We ran through how certain hit records came about, like Nicki Minaj's "Anaconda", and the story of how Big Sean had an idea for a song, and told them he wanted to create a beat around a hook saying "A$$ A$$ A$$ A$$" on repeat (true story!). We also touch on the amazing things Kosine is doing for our community, including his Marcos Palacios foundation, giving back to his hometown Chicago roots & so much more.
What an episode. The homie Cardiak Flatline came through and dropped MEGA JEWELS. We spoke about his experience with being consistent in getting placements with Drake, J Cole, his first big record START IT UP (Kanye, Lloyd Banks, Swizz, Ryan Leslie) that literally "started" his career up, his beat battle beginnings, and how nervous he got when Dr. Dre made him change a snare drum a million times and just couldn't get it right. Such an epic show. Enjoy!
Another one for the books! We spoke to Frequency about what his experience was like producing "Monster" for Eminem & Rihanna, how that changed his life and what he had to do to get there. We dive into his underground hip hop roots, where he started (like the old production forums back in the day that !llmind started on as well) and why he transitioned from underground hip hop to top 40 pop production. Very inspiring stuff here. Run P kills his music set as always!
What an awesome episode! A lot of inspirational conversation here, speaking on "genius moments" while creating music, dealing with self doubt and overall concepts on how to get over the emotional stresses that come with being an aspiring producer or artist. Stoni makers her return and completely SLAYS. We also introduce a brand new character. Her name is "Lauren" and she is a spiritual being. We'll just leave it at that LOL. Enjoy!
Another one for the books! In this episode, we spoke to the amazing Supa Dups (producer for Drake "Controlla", Rihanna, Beenie Man & so many more) on his come up in Miami, staying humble, how he balances work and family life, his rise to making a name for himself to become a pioneer in his own right and so much more. His background is really interesting and inspiring. So many jewels in this episode as usual. Tune in!
Man, this was one of my favorite episodes! So many jewels from the homies in this one. From Focus' experience at Aftermath and working with some of the best, to WLPWR's humbleness & super diverse catalog. This was also one of the funniest episodes to date! Tune in for some really awesome music production tips, like balancing time with family, a day job, and much more.
In this exciting episode, we had the incredible Charlie Heat of GOOD Music. From touring with Madonna, to creating bangers with Kanye and DJ Carnage, we spoke about his beginnings and how he managed to reach this point in his career. So much great info!
One of our best shows yet, we spoke to Cardo Got Wings about his grind, what it was like coming up in Minnesota, why he DM'ed Drake and ended up hopping on a phone call with him to get a placement on "Views" and so much more. The information here is priceless.
!llmind, Stoni, Atlas, DJ Prince & DJ RunP talk music production, critique beats, play exclusive jams & more! We also have special guest Rook of the legendary J.U.S.T.I.C.E. League (Grammy winning production team behind Rick Ross, 2 Chainz, Nas and many more) chatting about their brand new Kontakt Instrument "Sub Zero" & other amazing things they have in the works!
!llmind, Stoni, Atlas, DJ Prince & DJ RunP introduce the first show chatting about what it takes to become a successful music producer, why DJ RunP is so "swole" now and critiquing a beat with a 45 second intro that sounds like we landed on planet Mars. All while sipping a bit of Jameson on the rocks at 11:00 AM.