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What do "Hate It Or Love It" by 50 Cent & "New York" by Ja Rule have in common? Not only were they timeless records, but they were 2 of MANY smash records produced by the legendary production duo COOL & DRE. We had the pleasure of talking to Cool about how he met Dre, his start as an R&B singer/songwriter and the various steps he and Dre took to take their careers to the next level. Some legendary stories about how they met Fat Joe and how they are able to stay relevant almost a decade later. Super inspiring.
What happens when you go from selling beats on youtube to indy rappers, to producing the #1 record in the country? Life changes instantly. In this episode we spoke to Menace, who one day sold a beat to "just another customer" named Desiigner. The beat he sold ended up being "Panda". The interesting thing about this placement is HOW it happened, and the fact that something like this could happen to anyone at any time as long as the work is put in. We also spoke about producers pulling up to the studio & the differences between emailing beats and actually showing up in person. Oh, and of course our "Blap Or Crap" segment was pretty epic!
In this episode, we discuss one of the most exciting and new music producer platforms to hit the market. It's called BEATTHREAD. What is it you ask? It's basically a website where you can upload your beats to receive feedback/beat critiques from other users. In turn, you can also listen to other users' beats and give them your own critiques. There is also a rating system (thumbs up, thumbs down and "meh"). The kicker to all of this is that the highest rated tracks float to the top of the charts. It's kind of like the Reddit for music production. We spoke to the co-founders Danny and Nathan (alongside Atlas & !llmind as co-founders as well) about how and why this platform will become revolutionary for the music production community + so much more. We even spoke to a few current users of the platform to tell us what they think and how it's been helping them! Listen to it now, and check out www.beatthread.com after you listen.
It went down in the DM! We spoke to NES about how one DM on Instagram instantly changed his life and introduced the opportunity to jump on the phone with Bryson Tiller. This led to him producing a large majority of songs (including one with !llmind!) on Bryson Tiller's brand new album "True To Self". His journey is only beginning. We also spoke about why producers don't get recognition, and some things they can do to get more of it. Another one for the books, baby!
"The coach last longer than the player." That's the first quote you see when you look at Steve Lobel's profile. From carrying crates for the late great Jam Master Jay, learning from Russell Simmons, to breaking legendary artists and managing Scott Storch, Steve has seen and done it all behind the scenes. We spoke about his longevity, what it takes to be a real executive, and some valuable life lessons he's learned and continues to learn. A true "one-of-one" in the industry. This one is probably one of our most valuable shows to date. You may need to listen to this one more than once!
This episode is all about "taking initiative for yourself". Sometimes we take for granted the most obvious. One of those things is looking in the mirror and being honest with yourself, your needs and what you truly want to accomplish in life. The idea of getting out there and trying different things is proven to be very powerful. We dig deep into the philosophy of "exploring your options" and being willing to fail at certain things and succeed at others. This was a great conversation. Listen in and hopefully the conversation inspires you!
In this episode, we finally discuss the on-going topic of the various pros and cons of the "type-beat" producer approach. Are there actually advantages in promoting your beats online using titles like "Drake type beat", "Kanye type beat", "Metro Boomin type beat" etc? Maybe. Does this approach impact your brand negatively? Maybe. We also discuss the top 6 reasons why things seem to go viral. Whether in the music industry, or any other business, there are some common denominators as to how and why information spreads. Many jewels in this episode you don't want to miss!
What happens when you score the biggest placement of your life with one of the biggest artists in mainstream music? Everything changes in an instant. We're talking about Cameron Chef Pasquale, producing "KMT" for Drake on the "More Life" project. Man, what a time to be alive! We spoke about his journey leading up to this placement, and what he had to do beforehand to get him there. He basically confirms all of the things we talk about on this podcast; persistence, passion, preparation & a strong network. What a bright future. Definitely don't sleep on this episode.
EPISODE 34 With Ryan Leslie
Aretha Franklin, Led Zeppepin, Timbaland, The Rolling Stones, Aaliyah, Missy Elliot, Jay X, Snoop Dogg, Justin Timberlake, Kanye West, Sean Paul, All Green. What do these names have in common? Jimmy Douglass. 30+ years as an engineer/producer/musician/problem solver. We spoke about that one time Timbaland first brought Missy to the studio in Rochester, NY, his experience working for Atlantic records in the early days, and where the game is headed. Oh, and did we mention that he knows how to use basically every single DAW out there? More JEWELS for ya head top. So much knowledge in this episode.
The Heatmakerz are undoubtedly one of the most legendary music production crews in hip-hop. From the early Camron days, to the Dipset movement and sound in the early 2000's, these guys were running the sound of the streets for almost a decade. We spoke to founding member RSONIST about the beginning stages of his career, how he is able to survive for so many years in this climate, and some really helpful pointers for up and coming producers.
Another episode chock-full of JEWELS and information. How do you build value for yourself? Well, there are multiple things you can do. We spoke about the concept of starting to build value and stock for your brand, why that's important, and how that can impact your interactions when meeting various people in the industry. We talk about networking all the time, but what are some key techniques you can execute to help build a stronger network? All of these questions are answered during EPISODE 31, along with a nice handful of other topics of discussion relating to "value" and "brand". I love this episode. Oh, and we called random people on the phone and answered their questions (via !llmind's Instagram Live account). That was super fun. Go listen now!
Michael Jackson, Usher, Mariah Carey, Jermaine Dupree, Teddy Riley. What do these names have in common? This man right here; Bryan Michael Cox. Not only has he worked with some of the greatest in music to ever live, but he is the first music producer to have appeared on the most TOP BILLBOARD hits consistently for years. We spoke about that time he was in the studio with Usher, and Michael Jackson literally called the studio to "check up on what they were doing". We had an amazing conversation about MUSIC PUBLISHING, and the various pros and cons of signing one (amongst many other topics of discussion). What an honor to have such an amazing talent bless us for Episode 30. You're doing yourself a disservice by not listening to this one! Oh, and the conversation was SO epic, we didn't even have time for "Blap or Crap"! Sheesh!
With a discography of songs produced ranging from Beyonce & The Weeknd to Kodak Black and French Montana, Ben Billions is a true force to be reckoned with in the music production community. Starting as an engineer for DJ Khalid, Ben was able to forge important relationships with industry players and megastars to get to where he is today. The scary part is that he's only getting started! From crashing on couches for years on end, to buying a house & supporting his family, we explore his incredible journey and how he managed to solidify his spot in today's over saturated culture. What an inspiration.
In this episode the Blapchat crew breaks down a few key differences between the people who succeed and those who stay stagnant. The concepts of learning to network with people who you want to work with and how to keep those relationships alive. The music industry is a "people" industry. How and when we interact with them is vital to success. There's some major cheat codes here!
Imagine a scenario where you're pursuing a career in music production for years, hit a wall, and then coincidently move into an apartment downstairs from one of Shaggy's (yes, THE Shaggy) dancers. Then you meet Shaggy (at the height of his career) and your life changes. That's exactly what happened to Ill Wayno. This particular episode is inspiring because what Ill Wayno has been able to do with his career since then is pretty remarkable. This is one of my favorite episodes to date.
In our 1st episode of 2017, we kick things off RIGHT with very special new additions to the show! Perfection is her production name, and she is an audio engineer & music producer. She also currently manages one of the premier music studios in NYC, Engine Room. She's met and collaborated with many people in the industry, and her perspective is one we should all look forward to. Glam is a music producer, rapper & singer. She hails from the BAY area, but currently resides in NYC. She's actually one of my favorite artists. And of course you already know my guy Atlas the plug. In this episode we talk about !llmind losing his virginity, smoking pot with your parents, staying away from "struggle energy" when networking with people, Glam's mom being a legendary rapper from the Bay and how that molded her into becoming the amazing artist that she is. Another insightful show! Oh, and of course our "Blap or Crap" segment was LIT. Enjoy!
This week, Kosine of the incredible production team "Da Internz" called in to chat with us about a slew of things! We ran through how certain hit records came about, like Nicki Minaj's "Anaconda", and the story of how Big Sean had an idea for a song, and told them he wanted to create a beat around a hook saying "A$$ A$$ A$$ A$$" on repeat (true story!). We also touch on the amazing things Kosine is doing for our community, including his Marcos Palacios foundation, giving back to his hometown Chicago roots & so much more.
What an episode. The homie Cardiak Flatline came through and dropped MEGA JEWELS. We spoke about his experience with being consistent in getting placements with Drake, J Cole, his first big record START IT UP (Kanye, Lloyd Banks, Swizz, Ryan Leslie) that literally "started" his career up, his beat battle beginnings, and how nervous he got when Dr. Dre made him change a snare drum a million times and just couldn't get it right. Such an epic show. Enjoy!
Another one for the books! We spoke to Frequency about what his experience was like producing "Monster" for Eminem & Rihanna, how that changed his life and what he had to do to get there. We dive into his underground hip hop roots, where he started (like the old production forums back in the day that !llmind started on as well) and why he transitioned from underground hip hop to top 40 pop production. Very inspiring stuff here. Run P kills his music set as always!
What an awesome episode! A lot of inspirational conversation here, speaking on "genius moments" while creating music, dealing with self doubt and overall concepts on how to get over the emotional stresses that come with being an aspiring producer or artist. Stoni makers her return and completely SLAYS. We also introduce a brand new character. Her name is "Lauren" and she is a spiritual being. We'll just leave it at that LOL. Enjoy!
Another one for the books! In this episode, we spoke to the amazing Supa Dups (producer for Drake "Controlla", Rihanna, Beenie Man & so many more) on his come up in Miami, staying humble, how he balances work and family life, his rise to making a name for himself to become a pioneer in his own right and so much more. His background is really interesting and inspiring. So many jewels in this episode as usual. Tune in!
Man, this was one of my favorite episodes! So many jewels from the homies in this one. From Focus' experience at Aftermath and working with some of the best, to WLPWR's humbleness & super diverse catalog. This was also one of the funniest episodes to date! Tune in for some really awesome music production tips, like balancing time with family, a day job, and much more.
In this exciting episode, we had the incredible Charlie Heat of GOOD Music. From touring with Madonna, to creating bangers with Kanye and DJ Carnage, we spoke about his beginnings and how he managed to reach this point in his career. So much great info!
One of our best shows yet, we spoke to Cardo Got Wings about his grind, what it was like coming up in Minnesota, why he DM'ed Drake and ended up hopping on a phone call with him to get a placement on "Views" and so much more. The information here is priceless.
!llmind, Stoni, Atlas, DJ Prince & DJ RunP talk music production, critique beats, play exclusive jams & more! We also have special guest Rook of the legendary J.U.S.T.I.C.E. League (Grammy winning production team behind Rick Ross, 2 Chainz, Nas and many more) chatting about their brand new Kontakt Instrument "Sub Zero" & other amazing things they have in the works!
!llmind, Stoni, Atlas, DJ Prince & DJ RunP introduce the first show chatting about what it takes to become a successful music producer, why DJ RunP is so "swole" now and critiquing a beat with a 45 second intro that sounds like we landed on planet Mars. All while sipping a bit of Jameson on the rocks at 11:00 AM.